Google’s Search-Based Advertising Catches Attention of Microsoft

The name for Google was taken originally from the term “Googolplex” (a number that is equal to 1 followed by loads of zeros and expressed as ten to the tenth, hundredth power). Google, the company, is truly living up to its root name. Google, the business, means big numbers, big profits, and big competition. Google is THE Internet search engine to be reckoned with, generating large numbers from the advertising industry.

Google offers many areas for Buy Google Reviews individual users to utilize advertising space with Google’s AdWords and programs like AdSense. However, it is Google’s main, showcase advertising-the style and search-based advertising model- that has been the envy of all its competitors in the Search Advertising Market.

In February of this year, Microsoft made an unsolicited bid to purchase Yahoo! for $44.6 billion dollars, cash and stock. The Yahoo/Microsoft Merger is after more than search-based advertising. Microsoft has plans of using Yahoo to help bolster their place in all around online advertising. Still, Google is untouchable.

A part of Google’s advertising success can be credited to the advertising inadequacies in competitors such as Yahoo. During February 2008, Google distanced itself from all competitors in the U.S Search Market. According to the Washington Post, Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier.

Google is a growing force against all search engines and search-based advertisers mainly because of its fan-base. Many users prefer Google due to the minimalistic approach to searching. The Google homepage is famous for this simple presentation. There is a search bar and a main GOOGLE header. That’s it. When Google’s search results are returned, they are organized in a clean, comprehensive layout. This is a sharp contrast to the overwhelming clutter on the Yahoo and MSN search pages. The choice of search engines seems just as simple.

Google is not concerned about any meager threat that Yahoo and Microsoft pose for its advertising revenue. However, Google is worried about the pressure that Microsoft and Yahoo place on the open nature of the Internet, where even small companies have a chance to be competitive. This merger will also compromise an on-line environment that fosters innovation through competition.

Drummond, Google’s Senior Vice President, Corporate Development and Chief Legal Officer, discusses Microsoft as encroaching on a monopoly. Drummond states: “While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies — and then leverage its dominance into new, adjacent markets.” Microsoft has a reputation for conquering smaller companies. Microsoft is eyeing up Yahoo as something that they can incorporate in the Microsoft engine. Even though Yahoo may not be a small company, their size, use, and power is alluring to Microsoft as their combined efforts could create a challenge to Google.

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